![]() ![]() His 2010 debut, B.o.B Presents: The Adventures of Bobby Ray, yielded the Bruno Mars-assisted love ballad "Nothin' On You," the wistful "Airplanes" with Paramore's Hayley Williams, and "Magic," featuring Weezer frontman Rivers Cuomo. B.o.B, however, became a much more familiar mainstream presence. He garnered comparisons to Andre 3000 early in his career: Both emerged from the Atlanta area, flaunted multiple alter egos, and displayed interests that extended beyond hip-hop. As a teen, he parlayed his talents and a handful of underground mixtapes into a deal with Jim Jonsin's Rebel Rock label and T.I.'s Grand Hustle roster, both imprints of Atlantic Records. Born Bobby Ray Simmons, Jr., in 1988, he started writing music and playing instruments as a child. During the 2010s, B.o.B made his name as an endlessly versatile rap artist, able to deliver a blistering, bar-heavy verse, a sweet chorus, or a rock-ready rhyme with equal conviction.
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